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[zorinatesc]

Here is an example of how we can measure efficiency for Tablets vs. other mobile devices in Google Analytics:

1. Turn on Tablet traffic default segment (new feature)
2. Use this Custom segment which includes only Mobile traffic and excludes all Tablet traffic - link to the custom report

An additional segmentation can be made if You use branding or even screen resolution as an additional parameter but it is all up to Your business needs.

Kind regards,
Zorin