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[zorinatesc]

Had a small task of measuring offline and some online campaign success in different time zones but wanted to see which hours work best for radio or TV advertising and how did it affect revenue but using local (user) time (GA converts all time by profile defined time zone as it seems). In short which radio / tv ad slot was most efficient / profitable.

This is only usable if You add regional / city custom segments (other may apply) into the game and add a piece of code to Your tracking code. If someone has an easier way of getting the same data I would appreciate the info.

A short checklist:

1. Custom tracking code (Add a custom variable):

var escapeDate = new Date();
var escapeHour = escapeDate.getHours();
escapeHour = escapeHour.toString();
_gaq.push(['_setCustomVar',2,'Hour',escapeHour,2]);

Please note that you can change the variable slot, name and scope.

2. Create advanced segments - geo, content, sources etc.

3. Use and edit this Custom report as You see fit


Happy tracking!