All it takes is for one site to post your same GA code to their site (whether unintentionally or maliciously) and you'll suddenly have data for an additional site skewing all of your good data. For this reason, a best practice is to add a hostname filter to the GA profiles you'll be reporting on.
Use RegEx for this filter - it'll be your best friend! Since it's so useful here, let's do a very quick crash course in the characters you need to know:
- ^ - Starts with
- $ - Ends with
- \ - To make the period not a RegEx, but an actual period
- | - Or
- ( ) - Grouping
If we know that our hostname filter should include both www.seerinteractive.com and www.searchchurch.com (assuming both sites use the same UA and we want to report on them together), we could use this RegEx:
- ^www\.(seerinteractive|searchchurch)\.com$
If we only need the one hostname, www.seerinteractive.com, we could just make this RegEx:
- ^www\.seerinteractive.com$
And if the site also had a blog on a separate subdomain, we could do this:
- ^(www|blog)\.seerinteractive\.com$