Who Is Linking To Your Content?
Posted 11 April 2012 - 04:12 PM
In light of that, I created this custom report to show all your content that's getting referral traffic (which typically means from a link). Basically, you can click on any landing page from your site to see exactly where the link came from! There may be a way to see similar information via some GA standard reporting, but I couldn't quite get it this way.
What you'll first see is all your site's pages that get referral traffic:
From there, you can click on any of your content URLs and see all the links out there that people have clicked on:
I didn't do it in this report, but you may want to also filter out t.co referrer links and other social media links that aren't really links in the traditional sense. Same with email links.
It's a pretty simple custom report, but I think it provides some great info. All you have to do is set up your custom report like this:
Or simply click this link:
Who's Linking to Your Content
To exclude all social media use this custom report with something like the Advanced Segment for all social media except change it from "Include" to "exclude"! Here's a link to add this to your advanced segments:
Remove All Social Media Advanced Segment
Posted 12 April 2012 - 01:18 PM
Posted 13 April 2012 - 09:02 AM
I would add one extra drill down dimension. The reason for this is so that I can 'drill' in to each of the full referrals in order that the chart at the top gives me an at-a-glance view of 'when' the clicks took place.
The data for the extra dimension is a secondary benefit, so I wasn't too picky about which one I chose. In my case I went for 'region' because I'm particularly interested in visitors from my own part of the world.
Posted 18 April 2012 - 04:59 AM
Love the idea for this report, I've put it into use one of my profiles already. But I've sort of run with the idea a little and added a couple more metrics that, I think, add another layer of usefulness.
Basically all I've done is add some site engagement stats (bounce rate and time on site), as well as another metric group to show goal conversions, which I think helps to see not only who is linking to you, but which of those links is actually giving you some real benefits to your business/your client.
Love to hear what you think.
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