Organic Seo Keyword Position Report
Posted 28 March 2012 - 10:55 AM
Bryan Casson over at SEOMoz has all the details and instructions on creating a custom report that shows what position in the Google organic search results your page was when clicked on by a user. Beware, this one is truly for Advanced Google Analytics users!
Posted 03 April 2012 - 10:50 AM
I just wanted to add that while we can add Bryan's Advanced Segments above, we still have to do his Step 1 of creating filters 1 & 2.
(Extracting the data):
We need to create a set of filters to extract the ranking data from the (cd) parameter and hold it for us in custom field 1.
Filter 2: (Displaying the data):
We will then need a filter to grab the information from custom field 1 and show the results under the "Traffic Sources > Search > Organic" section of your Google Analytics.
Note: Be sure that the filter order is correct, Filter 1 must be above filter 2 in the order.
Again, you probably will want to refer back to the original post on SEOmoz.
I'm going to try to set mine up shortly and will report back.
Posted 04 April 2012 - 05:34 PM
One thing that I want to add to this conversation is that instead of combining the term with the position, I suggest simply passing the position to a user defined variable. That tends to give quite a bit more flexibility to reporting in the UI and it doesn't add as much fragmentation to the keyword reports. Rankings can then be drilled down into or added as a secondary dimension.
Something to keep in mind with these reports is that with Universal Search there can be a lot more than 10 results on the SERPs when looked at through this lens. In other words, this is a different way of modeling rankings than most other traditional SEO reports. Not a bad thing per se, but something to be aware of.
Posted 15 August 2012 - 05:14 AM
Edited by bryancasson, 15 August 2012 - 05:16 AM.
Posted 15 August 2012 - 09:58 AM
Keyword Visits Goal 1 Goal 2 Goal3
Where keyword refers to organic keywords and goal 1,2 and 3 are the Goals I have set-up in Analytics.
The report should show how many goal completions a client got from each organic keyword and the total visits in question.
Anyone who has a custom report for this?
Posted 29 April 2013 - 04:31 AM
One issue, perhaps someone has already reported it (sorry in this case): some of the main keywords of my client include the number 3 (for example: "Omega 3"). The advanced segments created to show the top 5 and top 10 position are therefore imperfect because the ranking for the word "Omega 3" and its MANY derivates would always appear because it includes the number "3".
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